Bee.com was a UK-based e-commerce website selling; music, entertainment and games. Founded in 2010, they then went on to operate 4 high street stores.
I branded Bee.com online and offline, creating characters and established the Bee.com brand identity.
Client
Bee.comDate
2010Services
Art Direction, Web Design, Illustration, Branding![Bee.com Michelle Hird](http://michellehird.com/wp-content/uploads/2017/03/1170-Bee-Characters-1.jpg)
![Bee.com Michelle Hird](http://michellehird.com/wp-content/uploads/2017/03/Bee-Presentation-mockup-1.gif)
Bee Characters
Illustration helps communicate what copy and typography often can’t, at once setting out a mood, tone of voice, target audience and attitude in a succinct visual. I created the Bee characters to give the brand a warm, friendly user experience, firstly online and then print.
Bee.com High Street
I designed all posters, stickers and all other details for the Bee high street stores. The Bee stores existed in the Manchester Arndale shopping centre, Burnley, Blackpool and Birkenhead.
![Bee.com Michelle Hird](http://michellehird.com/wp-content/uploads/2019/07/bee-montage.jpg)
![Bee.com Michelle Hird](http://michellehird.com/wp-content/uploads/2019/07/bee-screen.png)
Bee.com Campaigns
No marketing team existed within Bee.com, so I had to liaise with the buying team to see what products I needed to push and create campaigns for. I constructed all campaigns within Bee.com.
Bee Cuddly Toy
A prototype, cuddly toy of my Buzz character – that I unfortunately didn’t get to keep!
![Bee.com Michelle Hird](http://michellehird.com/wp-content/uploads/2019/07/Buzz-teddy.jpg)
![Bee.com Michelle Hird](http://michellehird.com/wp-content/uploads/2017/03/bee-campaign.jpg)
Bee.com Campaigns
Just some of many campaigns I created for online use and posters for in-store,
Buzzin’ Bargains
A weekly campaign that was sent out via email every Wednesday and used across the website to promote the latest deals. I branded the whole campaign and the typography was used in store on the A0 posters I created for the shop front.
![Bee.com Michelle Hird](http://michellehird.com/wp-content/uploads/2017/03/Buzzin-Bargains-Artwork-01.png)
![Bee.com Michelle Hird](http://michellehird.com/wp-content/uploads/2017/03/1170-Bee-Posters-2-1.jpg)